SMO - Social Media Optimization

Social media marketing represents a profound change in corporate communications and a renaissance of traditional referral marketing. Often labeled as hype, social media has established itself in the everyday life of consumers as well as companies. For example, social media marketing is not only an elementary part of the modern marketing mix, but can also be combined with classic marketing measures to spread corporate messages virally, to increase brand awareness and integrate marketing campaigns.

Through the widespread use of internet connections, smartphones and tablets in world, social media is easily accessible for everyone and sets the course for direct customer contact via the social networks such as Facebook or Twitter. Other crucial advantages of social media marketing are cost efficiency, target group-specific targeting (eg social media ads, social media campaigns, etc.) and optimal opportunities for online market research (social media monitoring). The team of the agency tobesocial has many years of experience in social media marketing. For your company, we develop long-term social media strategies and carry out a thorough social media monitoring.

Our service: Social Media Marketing

  • Individual advice
  • Development of a social media strategy
  • Implementation of social media monitoring (market research and analysis)
  • Conception and realization of social media campaigns
  • Conception and realization of content marketing
  • Facebook Marketing (apps, campaigns, support, etc.)
  • Social media support (community management, social PR, content marketing)
  • Conception, circuit and run-time support of social media ads
  • Implementation of social media training, social media CRM
  • Influencer Marketing (Research, Relations, Campaigns)
  • Social Web developments (eg mobile apps, blogs, communities)
  • Social Recruiting (eg Employer Branding, Recruiting Campaigns


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