Seo Training Online/Offline

This is a chance for Students of Bachelors and Master Programs, Fresh graduates and Freelance developers to learn SEO tips, techniques, methodologies and software to attain top organic search engine ranking of your websites.

Introduction to SEO

Introduction to SEO and Online Earning
Search Engine Optimization Approaches
Concepts of Off page and On Page

Understanding Search Engines

Classification of Search Engines
Crawler-Based Search Engines
Human-Powered Search Engines
Pay-for-Performance Search Engines
Hybrid Search Engines
How Search Engines Rank Pages
Search Engines Basics (Google/Bing)

Market Identification

Defining your Niche and Audience
Identify Your Top Five Competitors
Online target market Identification
Realizing the power or value of internet

On-Page Optimization

Picking out Keywords

Defining your Niche and Audience
Preparing to Research Keywords and Getting Suggestions
Keyword Research and Optimization
Using Keyword Suggestion Tools

Optimization – Tuning the Pages

Key Concepts: Keyword Prominence, Density, Proximity and Frequency
Creates Effective Title and Meta
Optimizing Layout of Your Pages
Optimizing Navigation and Menus
Duplicate Content Issues
Local SEO for Your Site

How to Build SEO Friendly Website

Defining your Niche and Audience
Title, Meta Tag Creation and Optimization
Images SEO with ALT attributes
HTML Concepts (Basic)
Website testing and Analysis

Off – Page Optimization

Website Submission

Search Engines’ Submission Rules and Guidelines
Submitting to Search Engines: Google, Yahoo, Bing etc
Creating a Search Engine Friendly Sitemap
Submitting to Directories
Submitting to Business Directories
Submitting to Classifieds
Participating in Forums
Blogs Commenting
Create Link Wheel

Link Marketing

Link Popularity and Link Quality
Google PageRank, Local Rank and Hilltop Algorithms
Link Building Strategies and Techniques

Monitoring Search Engines Rankings

Issues with Automated Ranking Monitoring
Learned About Analyzing Organic Search Traffic

Techniques to Avoid or Use at Your Own Risk (Search Engine Spamming)

Black-Hat Techniques vs. White-Hat Techniques
SEO Code of Ethics
Gray-Hat SEO
What to Do if your Site Has Been Penalized

Web Analytics

Introduction to Web Analytics
Analytics and Goals
Google Analytics Setup
Free Analytics Tools [adfreestat]

Online Earning

Working with AdSense

Create your own Domain
Hosting for Website
Basic Idea about website
Build your own website
Google Indexing, XML Sitemaps
How to manage website
How to create AdSense account
Manage account and Earn Money!
AdSense Note

Search Engine Advertising

The Sales Funnel and Customer Life Cycle

The Customer Life Cycle: Reach, Acquisition, Conversion, Retention
Reach and How to Measure It
Acquisition and How to Measure It
Conversion and How to Measure It
Retention and How to Retain Visitors