Case Studies

SEO Case Study 1

CHALLENGE had a few notable challenges:

  • Their main service area was a nearby large city, but address technically was not
  • Their website not mobile responsive, had very little traffic and had low rankings
  • Their site had very little content


  • Build new, responsive website
  • Build out how-to blogs and D.I.Y blogs on plumbing and home water heater repair
  • Optimize website, Google Webmaster Tools, and Google+, GoogleMaps entries for address/city issues


  • 150% increase in organic traffic – Year over Year
  • Dramatic increase in rankings
  • Attain #1 spot for main “Raleigh water heaters” service term (were #10)
  • Consistent search gains throughout campaign

SEO Case Study 2




Critter Control of the Triangle was seeing no traffic increase to their website. Their main challenges:

  • Individual services did not have their own pages
  • Individual animals/type of work did not have their own pages
  • Content/pages were not localized – losing to national websites in search rankings.
  • We noticed in Analytics users were leaving blogs after one view, traffic spikes that made no sense


We determined the following should be done to help their organic presence:

  • Build rich, unique, useful pages for each service they provide (over 20+)
  • Build rich, unique, with media pages for each animal they work with
  • Link popular blogs to related service pages, link service pages to related materials


This client has seen tremendous results in their organic traffic increases, rankings, and overall website engagement metrics.

Year over year:

  • 67% increase in unique page views
  • 78% increase in Organic traffic
  • 13% improvement in Exit%
  • Two SEO blog articles with over 1,000 views
  • Dramatic rankings increases for service pages and animals